Alessandro Sartori’s first collection for the brand will mark a new and refreshing
style statement for Ermenegildo Zegna.
To add a strong digital edge to this moment, Zegna brings a special project to life that goes beyond a fashion show. Something that is not just showing a winter collection but is instead showing a mindset for the brand going forward starting with winter 2017. It’s a closer link to the customer and not only for the guests attending, but also for audience around the world: a Made to Measure fashion show, allowing the Zegna followers and clients to experience the brand, an artistic director, a mindset, a style, a one of a kind experience.
The Zegna unique made to measure show will be amplified by a wide digital program:
- A Website with five landing pages highlightening a range of stories around the show, the making of and where to order the made to measure show
- A pre show video revealing a back to roots key conversation
- A post show video to interact and on the made to measure offer
- A post show video of the fashion show in a creative remix
- Social media coverage on all phases
Discover the full story on: http://bit.ly/2iJGZ2V
