The two TAG HEUER Nintendo Mario Kart limited edition chronographs ProudMag·27. October 2022After kicking off their partnership in 2021 with the TAG Heuer Connected x Super Mario Limited Edition which...
Roger Dubuis dedicates the new Excalibur Spider to the Lamborghini Huracán ProudMag·29. September 2022The hyper watchmaker already boasts two renowned partnerships within the motorsport’s universe, creating adrenaline-charged masterpieces with racing legend...
Audi enters Formula 1 ProudMag·30. August 2022Audi enters the premier class of motorsport. From 2026, the premium brand will compete in the FIA Formula...
McLaren Solus GT revealed as extreme expression of track driving engagement ProudMag·29. August 2022McLaren Automotive has recently revealed the McLaren Solus GT, the stunning realization of a concept car from the...
The new Lamborghini Huracán STO ProudMag·8. March 2021Automobili Lamborghini presents the Lamborghini Huracán STO – Super Trofeo Omologata: a road-homologated super sports car inspired by...
The Lamborghini Cervélo Limited Edition Triathlon Bike ProudMag·4. May 2018Automobili Lamborghini and Cervélo Cycles present the Cervélo P5X Lamborghini edition bike. Engineering prowess. A passion for research...
Ferrari FXX-K Evo: An innovative new package for the laboratory car ProudMag·6. November 2017The Finali Mondiali provided the backdrop to the world premiere of the new FXX-K Evo which will be...
Hyt presents the H1 Antoine Griezmann and the H4 Panis-Barthez Compétition limited luxury sports watches ProudMag·18. October 2017Antoine Griezmann, the rising French international striker, is considered by his peers to be one of the best...
Ferrari and Poltrona Frau present the new office chair ProudMag·11. October 2017Ferrari and Poltrona Frau present “Cockpit”, the first office chair ever design by Ferrari Design Centre. Produced by...
BMW M Performance Parts for the new BMW 6 Series Gran Turismo ProudMag·26. August 2017The new BMW 6 Series Gran Turismo is fascinatingly elegant, highly versatile and outstandingly dynamic to drive. In...