Tonino Lamborghini launches ALPHA·ONE smartphone

The Italian luxury brand Tonino Lamborghini announces the distribution of its signature smartphone AlphaOne with high-end retailers in the UK and in the UAE. In the United Kingdom, Alpha·One is already available exclusively at London department store Harrods, in a newly launched space on the third floor of the store dedicated to advanced mobile technology created by innovative high-end brands.

Since August 22, Alpha·One has also entered the UAE market. The premium smartphone are available at the Levant luxury boutique in the Dubai Mall, the world’s largest shopping center, and in the shops of selected highest-level hotels in UAE, such as Levant Boutique at Atlantis Hotel The Palm, Jumeirah Al Qasr Hotel, Jumeirah Al Naseem Hotel, Four Season Hotel, and Jumeirah Zabeel Saray Hotel.

Ferruccio Lamborghini, son of Tonino Lamborghini and Vice-president of the Italian company added: «Lifestyle is changing considerably due to the rapid spread of IT and smart devices. My grandfather and my father were great innovators in their own fields. As representative of the 3rd generation of the Lamborghini family, I am very proud to launch, together with DASAN Networks, a new signature accessory that inaugurates a new technological and smart era for the Tonino Lamborghini brand. ALPHA·ONE combines cutting-edge mobile technology and unique features with the inimitable style and design of our brand. I am confident that we will receive high appreciation all around the world».

The luxury smartphone made by Tonino Lamborghini comes at a high-quality standard

ALPHA·ONE represents a new species of mobile phones that combines technology with pure luxury. It is made with the finest materials, including handcrafted Italian leather and a liquid alloy developed specifically to resist corrosion whilst remaining lightweight. This uniquely designed phone combines design, fashion and functionality.

Key features include the fast fingerprint sensor for security and usability, a dual-SIM slot, a front-facing 8MP camera and a main 20MP camera with optical and digital image stabilization and a high-quality audio system using a Dolby dual speaker.

Alpha One is available online as well in luxury-selected store worldwide: at Harrods in London and Levant boutiques in the Dubai Mall and selected high-end hotels.

Tonino Lamborghini Company:
Since 1981, Mr. Lamborghini has taken inspiration from his family heritage and his vast experience in mechanical and automotive engineering to develop a new lifestyle experience brand with a range of luxury design products and hospitality projects.