sihh 2019 salon de la haute horlogerie geneva switzerland audemars piguet richard mille
Swiss watch brands Richard Mille and Audemars Piguet will withdraw from SIHH after the 2019 edition.

Richard Mille and Audemars Piguet withdraw from the Salon International de la Haute Horlogerie SIHH

The Richard Mille brand has developed considerably its international distribution network over the last few years, notably by opening a growing number of dedicated mono-brand boutiques. In turn, it has drastically reduced its representation through multi-brand retailers in order to qualitatively satisfy a constant increase in demand. Consequently, the brand’s presence at exhibitions no longer corresponds to its strategy for exclusive and selective distribution. It is with deep regret therefore that we are announcing our withdrawal from the Salon International de la Haute Horlogerie (SIHH) following the 2019 edition.

The team working alongside Fabienne Lupo at the Fondation de la Haute Horlogerie have made it a genuine pleasure for all at Richard Mille for ensuring its presence at the prestigious SIHH fair over the years.

Audemars Piguet also ends its collaboration with the Salon International de la Haute Horlogerie SIHH

Audemars Piguet announces the end of its collaboration with the SIHH (Salon International de la Haute Horlogerie) after 19 years of partnership. The manufacture from Le Brassus will attend the SIHH for the last time in 2019. The evolving nature of the watchmaking industry is such that Audemars Piguet’s business model is changing and the Manufacture has decided to explore new directions in order to forge closer and more direct relationships with end-clients and watch enthusiasts worldwide.