ferrari händler garage niederlassung schweiz ronnie kessel auto zug lugano vertretung
«Wir sind stolz, mit einer zusätzlichen Vertretung betraut zu werden. Das Team in Zug hat hier eine hervorragende Ferrari-Niederlassung aufgebaut», sagt Ronnie Kessel zu seiner neuen Herausforderung.

Kessel Auto wins new Ferrari dealership contract in Zug / Switzerland

Kessel Auto, a well-known family business, has built a reliable name associated with the Ferrari brand for over 30 years in Pambio Noranco near Lugano, Switzerland. On the 1st of March 2018, the company founded by Mr Loris Kessel and today led by his son Mr Ronnie Kessel, has additionally been granted the contract previously held by Auto Pierre Sudan AG.

On the agreement of Ferrari Spa, Ronnie Kessel has taken over the business from Mr Pierre Sudan (78) who after 18 successful years has decided to step-down.

Ronnie Kessel is proud on  receiving the new challenge by Ferrari Switzerland

“We are proud to be entrusted with an additional dealership. The team in Zug have established an excellent Ferrari representation here and we look forward to continuing their work together in order to serve both the customers and fans of the brand here as reliably as we do in Ticino.“ said Ronnie Kessel on receiving the new challenge.

“Kessel Auto has proven to be a committed business partner for some decades. We are convinced that the Ferraristi previously looked after by Pierre Sudan will be in equally good hands with Ronnie Kessel. “said Mr Jean-Philippe Leloup, Managing Director of Ferrari Central/East Europe GmbH.

The new Ferrari dealership in Zug / Switzerland invites you for a test drive in the new Ferrari Portofino

The public announcement of the change of ownership is released in parallel to the Ferrari Portofino road-show tour and its scheduled presentation in Zug. Ronnie Kessel and his new team look forward to hosting the selected ambassadors on the tour as well as Ferrari clients for test drives of the new GT at the dealership.


Kessel Auto Zug AG
Baarerstrasse 63
6300 Zug

Tel.: +41 41 711 88 15