For its AW 2017 collection, CALIDA will be expanding its range of functional wear to include sleepwear, loungewear and innovative fibre blends with Tencel® Bamboo. Daily Functionwear will become its very own line within the men’s collection. In 2016, CALIDA launched “Daily Function”, its range of versatile functional wear which is perfect for everyday use. Under the name Daily Functionwear, the range is now being expanded for the AW 17 collection to include new styles and colours for women’s and men’s daywear as well as sleepwear and loungewear for men.
Other new features in the collection include the innovative materials Tencel® Bamboo and Modal & Silk Interlock and on-trend colours like bronze, silver grey and night blue.
To distinguish the line, all items are marked with a stylish stitched white cross on a yellow background. To coincide with the new brand identity, the packaging has also received a makeover: campaign images illustrate the idea behind Daily Functionwear. A broad range of basic items has been complemented by new seasonal styles. The majority of the basic line from the Daily Functionwear range has been certified under “Made in Green” by OEKO-TEX®.
Daily Functionwear by CALIDA: like a second skin
CALIDA looked to nature for inspiration when it designed its Daily Functionwear lines. No organ serves as many functions as the skin: it regulates body temperature, protects against both heat and cold and is our sensory interface to the world. Daily Functionwear by CALIDA is just as smart. It knows that every day is unique and that everyone feels temperature in a different way. Different materials are suited to different climates and demands. The materials also provide optimum moisture and temperature control and greater breathability – along with the level of comfort CALIDA is known for. The result is the best that nature has to offer combined with material innovations in premium Swiss quality. The Functionwear series is the right fit for any requirement – whether for work or leisure, day or night.
NEW: Daily Functionwear Night – sleepwear and loungewear with added extras
Humans spend around a third of their life sleeping, and our bodies lose up to 0.5 litres of moisture every night. A good sleeping environment is essential for our well-being. From Autumn/Winter 2017, CALIDA will be offering its own range of functional nightwear and loungewear. Daily Functionwear sleepwear keeps the skin dry, regulates body temperature and prevents undesirable body odours.
The range is complemented by two new basic series: COMFY ZONE and REMIX BASIC FUNCTION.
Sleepwear COMFY ZONE
The top made of a cotton MicroModal® blend and the trousers made from 100% cotton feature a QUICK DRY effect and SILVERPLUS® finish, ensuring that they are breathable, odour-resistant and temperature-regulating.
Loungewear REMIX BASIC FUNCTION
Functional mix & match: loose, skin-friendly single jersey made of natural MicroModal®. Quick Dry allows for optimum moisture management, keeping the skin fresh and dry for a good night’s sleep. The innovative SILVERPLUS® finish also combines the finest silver microparticles with the fibres, which helps to prevent body odour.
Added function, added comfort, added value
The Daily Functionwear lines are functional, versatile, down to earth and perfect for everyday situations, thereby providing CALIDA customers – and retailers – genuine added value. Retailers are able to offer convincing sales arguments that set CALIDA apart from the competition and underpin the brand’s premium position and pricing.
CALIDA offers retailers an extensive marketing package to support the sales process: a strong brand and PR campaign has been developed to ensure maximum sales success for Daily Functionwear Men. The campaign is planned for Switzerland and Germany and will be used both online and offline.
CALIDA – BORN IN SWITZERLAND
Top Swiss quality, superb craftsmanship and absolute comfort have been CALIDA’s distinguishing characteristics for more than 75 years. CALIDA is dedicated to producing sustainable products that fit perfectly, are a pleasure to wear and can be mixed and matched to suit the customer’s individual style. All our products are developed in Sursee, Switzerland. Our fashion range includes daywear, sleepwear, loungewear and swimwear in all the latest styles and classic designs.