Breitling has opened its seventh boutique in Switzerland, located in the center of Interlaken. The Swiss watchmaker has opened its seventh boutique in Switzerland. Spanning 92 square meters, the new Breitling boutique with its eye-catching front is located in the center of Interlaken, a beautiful place in the Bernese Oberland equally popular amongst tourists and Swiss people.
Taking the form of a chic industrial loft that pairs vintage decor with streamlined contemporary design for a modern-retro feel, the space fully embodies Breitling’s characteristics and provides the casual, inclusive, and sustainable luxury environment that the brand is known for. The striking decor and bespoke furniture characterized by mid-twentieth century industrial buildings flow seamlessly throughout the boutique. Guests can try the timepieces in a relaxed and stylish environment that recreates a welcoming atmosphere. Tucked away in the corner is the cozy lounge, inviting visitors to explore the collections in comfort and at their own pace – and with an almost real view of the Eiger, Mönch and Jungfrau.
The industrial-loft-style boutique features some exquisite materials and furniture. It sets the tone for the brand’s commitment to design excellence and recalls the period when Breitling created some of the most admired tool watches ever made. The artful, modern-retro space houses some of the most iconic timepieces in Breitling’s product range along with the recently launched Navitimer 41 collection and the Aerospace Orbiter Anniversary edition.
