bentley lugano switzerland retail network event luxury car brand models ticino cars
The new Lugano partnership strengthens Bentley’s existing presence in Switzerland.

Bentley Motors expands its retail network in Lugano / Switzerland

With a launch event featuring the full Bentley range and attended by both existing customers and prospects, Bentley Lugano has recently officially opened its first own representation in the center of the town. Bentley Lugano constitutes the fifth retail partner in Switzerland, situated in the Canton of Ticino.  

Located close to the city centre, and just off the E35 in Via Cantonale, Grancia, Bentley Lugano combines a 450sqm showroom with a shared workshop facility that offers three vehicle lifts dedicated to Bentley customer cars.

Owners and brand enthusiasts can visit the showroom to view the latest range of the Bentley models, including a Continental GTC in Khamun, and a Continental GT V8 Azure, in Kingfisher Blue, both of which were present for the opening of Bentley Lugano as well as celebrating the 20 years anniversary of the Continental GT. Alongside this duo was a Flying Spur Speed, in Anthracite Satin, showcasing Bentley’s craftsmanship as the world’s finest luxury, four-door grand tourer.

The new Lugano partnership strengthens Bentley’s existing presence in Switzerland, where the most sought-after British luxury car brand already is represented by Bentley Basel, Bentley Geneva, Bentley Zug and Bentley Zurich.

Switzerland is an important market for Bentley Motors, says Balazs Rooz

The opening of Bentley Lugano comes at an important moment in the company’s history.

Roland Oberlehner, General Manager, Bentley Lugano, explained:

“This is a new beginning for us and we are excited to open Bentley Lugano and welcome new and current owners to explore the Bentley range models in our showroom. The team is looking forward to advise and service the community in Ticino and the surrounding area.” 

Balazs Rooz, Regional Director of Bentley Motors Europe, added: 

“Switzerland is an important market for Bentley Motors and we are delighted to be opening this new facility in Lugano. This year represents a special milestone for Bentley Motors with the 20th Year anniversary of the Continental GT, which has become a reference point in the world of Grand Tourers, and with our Beyond100 strategy we are looking forward to write the next chapter in the company’s illustrious history.”    

About Bentley Motors

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.