Abarth is ushering in a completely new era by debuting the fully electric New Abarth 500e to enrich its model range and entering into Brazil with the successful launch of the New Abarth Pulse for more Abarth than ever. The New Abarth 500e is the most responsive and exciting Abarth in urban driving and the fastest and most enjoyable in suburban driving. In short, it is more Abarth than ever. The electric architecture performs better than petrol thanks to an improved weight distribution, better torque, and a wider wheelbase.
Electric is the perfect technology to improve driving pleasure and ensure more sprint, greater balance, more stability, and better road holding. In a nutshell, for Abarth, electrification means being more fun and more competitive. If you look at it from another angle, electrification not only means looking for greener solutions, but is also synonymous with pure, distilled, and hardcore fun.
There is only one reason to make an electric Abarth: the search for the highest performance. This goal has been pursued by Abarth for over 73 years of sharp, adrenaline-fueled, and competitive experience. Abarth has been always synonymous with performance, competition, thrill, and an attitude that has been electrifying people since 1949. Today the Scorpion renews the challenge with a revolutionary model that takes performance to unprecedent levels, in line with the essence of Carlo Abarth’s life and his mantra: “Go faster than yesterday. Win more”.
The New Abarth 500e: more Abarth than EVer
The New Abarth 500e is a real Abarth and even more Abarth than ever, meaning that it offers an irreverent, playful, yet bold style, and a thrilling driving experience with the same amount of fun! Combining performance, electric power, style and a new powerful sound, the new Scorpion turns advanced technology into adrenaline, and sustainability into performance. Thanks to its electric architecture, in fact, along with improved weight distribution, better torque, and a wider wheelbase, the New Abarth 500e is faster and more exciting in both urban and suburban driving, ensuring the best performance.
The New Abarth 500e is the most responsive and exciting Abarth 500 ever in city driving, performing better than an Abarth 695 in responsiveness. In fact, it is 1 second faster in the urban pickup, which means 50% faster acceleration from 20 to 40 km/h than its gasoline-powered counterpart.
The New Abarth 500e is also faster outside of city driving, for example on hairpin bends, where from 40 to 60 km/h it can reach the target speed in just 1.5 seconds—much faster than its petrol version, which lags behind by 15 meters, reaching 60 km/h a second later.
Finally, on the open road, the full electric New Abarth 500e performs overtaking maneuvers faster than its petrol version, reaching a speed of 100 km/h (starting from 60km/h) when its petrol counterpart is still driving at 91 km/h, with a difference of approximately 1 second. To summarize, on ‘Misto Alfa Handling Track’ at Balocco the New Abarth 500e beats the 695 by over a second.
Furthermore, the more responsive electric motor, a longer wheelbase, improved support due to widened track widths, and the better balance between the axles offer great handling and driving dynamics, providing the New Abarth 500e with a quicker response, better corner entry, and a higher cornering and exit speed. The New Abarth 500e is equipped with a 42-kWh battery coupled with a powerful e-motor, resulting in 113,7kW/155hp and combining the performance of the Scorpion with the innovation of electric mobility. In fact, it can reach 100 km/h from 0 before you even realize it, in just 7 seconds. It boasts of best-in-class acceleration, and, in the meantime, ensures zero emissions.
In the end, the New Abarth 500e is “exciting and fast” precisely in those conditions where you can really have fun. And that’s how the brand has succeeded in uniting its enthusiasts with people who have never raced before. In fact, New Abarth 500e is aiming to enlarge the Abarth target market while still staying true to its roots and DNA.
Abarth keeps roaring: the immersive sound experience of the New Abarth 500e
For Abarth, sound has always been important. Beyond a simple technical feature, it has become a creative tool to express a distinctive and playful style. Furthermore, Abarth sound has always been synonymous with hardcore fun and excitement – a key and distinctive factor specifically designed to offer all the deep emotions that every Abarthist seeks when driving an Abarth. In addition to its high performance and bold style, the New Abarth 500e is the only small car which provides an immersive sound experience for those who want to drive electric without giving up on the famous and unmistakable Abarth roar, which has accompanied generations of passionate drivers and always been synonymous with power and performance.
The New Abarth 500e Scorpionissima: a fully equipped launch edition
Making its debut, the New Abarth 500e Scorpionissima is an exclusive, fully equipped, and eye-catching limited launch edition – the first electric Abarth ever. Produced in 1.949 units only, a number that pays homage to the brand’s birth year, it is the perfect synthesis between exclusivity and sportiness. It is available in both hatchback and cabrio versions and comes in a new, exciting Acid Green or in a Poison Blue body paint. This new limited edition is the top of the range and is instantly recognizable by the Abarth side graphics.
The New Abarth 500e Scorpionissima is equipped with the exclusive 18” Diamond-Cut Titanium Grey alloy wheels, which bring the driver closer to the road with their holding performance and aggressive and sharp design, a fixed glass roof and rear privacy glass. It also comes with advanced sporty steel pedals and a kick plate with an engraved logo, which bring racetrack vibes and the reactivity of the cars that made Abarth’s history to the road, a new titanium Grey dashboard ring, and steel door sills plates with an Abarth lettering relief. The New Abarth 500e Scorpionissima comes in a thrilling Acid Green or Poison Blue body paint, two colors that further emphasize the bold and distinctive character of the new Scorpion, making it stand out from the pack on all roads.
The new sporty seats’ design is enriched with an embossed scorpion in Alcantara, a premium racing material that provides a dark sporty look and the highest comfort thanks to the integrated headrest with an Acid-Green Scorpion lasered on the Alcantara and sporty double stitching.
The exclusiveness yet sportiness of the materials can also be seen in the new Alcantara embossed dashboard fascia that offers a unique feel, combining a lush aesthetic with a functional design, and perfectly matches the inserts of the steering wheel and the sporty seats. High-quality leather with Alcantara inserts and the Scorpion logo embellish the three-spoke sporty steering wheel which takes inspiration from the racing world to give customers the thrills of the race at first touch. Additionally, the premium door panels and central tunnel armrest present a sporty double stitching.
A brand-new buying experience
Acceleration and rapid response also characterize the new Abarth business model, as every part of the experience must allow customers to feel the electric sensations of Abarth. The customer experience of the New Abarth 500e will be paperless, online, and intuitive, which is in line with the brand’s strategy of simplicity and customer satisfaction. Customers will get a taste of the checkered flag right from the first click. All it takes is just a few minutes to make your choice and book your car.
The new online buying experience will kick off on November 22, with the New Abarth 500e Scorpionissima Edition. An exclusive one-month pre-booking phase will be dedicated to the Abarth community members only, as a special reward for their engagement in the co-creation of the New 500 through the web-based “Performance creators” project.
Performance creators: the new Abarth has been co-created with its community
The Scorpion community has always been one of the brand’s cornerstones. It is a growing community with more than 160,000 Abarthists across the world. They show their affection for the brand, its history, and its founder with great pride, and get to experience the values of Style and Performance. It is like a big family which participates in every Abarth event and closely follows the creation of its future models. This led to the decision of inviting fans to not just drive down Abarth’s road, but also to help the brand draw the map. Abarth directly asked them for an opinion on what its future vehicles should be like.
The initiative, called “Performance creators” was a genuine success, with hundreds of thousands of community members having their say on the new sound and colors, and more calls to action to follow.