Alessandro Sartori’s first collection for the brand will mark a new and refreshing
style statement for Ermenegildo Zegna.

To add a strong digital edge to this moment, Zegna brings a special project to life that goes beyond a fashion show. Something that is not just showing a winter collection but is instead showing a mindset for the brand going forward starting with winter 2017. It’s a closer link to the customer and not only for the guests attending, but also for audience around the worlda Made to Measure fashion show, allowing the Zegna followers and clients  to experience the brand, an artistic director, a mindset, a style, a one of a kind experience.

The Zegna unique made to measure show will be amplified by a wide digital program:

  • A Website with five landing pages highlightening a range of stories around the show, the making of and       where to order the made to measure show
  • A pre show video revealing a back to roots key conversation
  • A post show video to interact and on the made to measure offer
  • A post show video of the fashion show in a creative remix
  • Social media coverage on all phases


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