The days when sport meant just two things, sweat and competition, are over! Today, men love sport as much for its health benefits, social dimension and universality as for the positive values and sense of elegance it promotes. A sport is not only about the time spent on the field or court. Celebrating a triumphant win, or a grueling loss, brings the team together. A time to share efforts, work out strategies, set personal and collaborative goals. This is the new spirit of sports. In the end it doesn’t matter, as long as you experience pleasure and shared emotions, and everyone fulfills their dreams and desires.

As well as competition, men today are perpetuating that fine and powerful vision of sport that emerged at the start of the 20th century with those who were known at the time as sportsmen. They were true gentlemen who invented fair play and sporting elegance, and perpetuated a classic and famous motto: Anima sana in corpore sano” – a healthy mind in a healthy body. Now, in the 21st century, that Latin saying remains just as significant. Baume & Mercier has embraced this concept by unveiling a new multifunctional sports watch with a distinctive look and elegant shape, for the «gentlesportsmen».

The Clifton Club was designed for men who are truly of their time

Baume & Mercier makes watches for every key moment of life, watches that mark memories. The Clifton Collection, one of Baume & Mercier’s watchmaking lines, is expanding this year with a new serie of timepieces, the Clifton Club, which fulfills the needs of urban, active, elegant men – accomplished aesthetes, today’s “gentlesportsmen”. The watch is as attractive and multitalented as those men who, whether in the sports hall or an important meeting, grasp everything life has to offer without counting their time. Designed for adventure, resolutely contemporary, refined and athletic, the Clifton Club elegantly revives sporting values while upholding traditional watchmaking principles. It is a contemporary, accurate, high-performance, sturdy timepiece, made to exacting standards. Attractive and modern, the Clifton Club was designed for men who are truly of their time, for all occasions, professional and sporting. Powered by a Swiss Made mechanical self-winding movement with date function and proven reliability (tested for shock resistance to 550G, adjustments in three positions), Baume & Mercier’s Clifton Club is made for the many men who want a multipurpose, stylish sports watch.

www.baume-et-mercier.com

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Baume & Mercier makes watches for every key moment of life, watches that mark memories.