ROLLS-ROYCE achieves impressive Middle East sales
Rolls-Royce Motor Cars recently announced that the company has achieved a record first quarter in the Middle East, with sales increasing by 30 per cent regionally, compared with the same period in 2011. Saudi Arabia in particular has witnessed exceptional growth, with the UAE, Qatar, and other markets achieving healthy growth rates, fuelled by high market demand for Phantom and Ghost models.
This impressive performance can be attributed in part to the success of Ghost and Ghost Extended Wheelbase models, supported by the personalisation possibilities available from the company’s Bespoke programme. Last year, Bespoke achieved its highest revenue per Ghost model in the Middle East to date, and customers in the region are regarded as the most prolific clients of the service. Two-tone, a bespoke Ghost option offered for the first time this year, complements the popularity of two-tone Phantom models. Additionally, nine out of 10 Phantom models that are delivered in the region contain an element of Bespoke.
Commenting on the strong results, James Crichton, Regional Director, Rolls-Royce Motor Cars Middle East, Africa and Latin America said: “These impressive results, both regionally and in individual markets, reflect the marque’s commitment to its customers and also highlights the level of luxury and personalised refinement that our customers strive for and demand.” He continued, “This has also been evident in the exciting response we have received for Phantom Series II, which was recently introduced in Geneva.”
Phantom Series II was launched in Geneva in March. The Phantom Series II family of cars – including Phantom Saloon, Phantom Drophead Coupé and Phantom Coupé – have been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car’s drive-train, ease-of-use and connectivity. A striking new front-end design, complete with re-styled bumpers and rectangular light aperture, features full-LED headlamps as standard. New driver assistance technologies include a modern user interface with re-designed multi-media controller. A new 8-speed automatic gearbox and rear differential further improve the Phantom’s signature waftability and perfectly complement the V12 direct injection engine. Fuel consumption improves by 10 per cent on the combined cycle and CO2 emissions for the Extended Wheelbase fall from 387 to 349 g/km as a consequence.